Product development entails the creation of a high-quality product as well as the development of manufacturing methods that ensure consistent production of that product. In comparison to other businesses, developing new products in the pharmaceutical industry is a far more complicated procedure. The expense of development, R&D capability, ministry of health registration, and raw material sourcing all make this a difficult assignment for any marketing team. Acquisition, one of the most common techniques of acquiring new products, is not appropriate for local pharmaceutical enterprises in poor nations. Given the size and resources accessible to local business, there is currently no way to develop original items. Unmet clinical need should have been discovered throughout product development.